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Decisioning: Marketing’s game-changer

Roy Robinson11 April 2019 What is decisioning? Understanding the brain behind personalised marketing It’s pretty clear who now controls the relationship between brand and consumer. Empowered by technology and emboldened by a fickle and fast-moving digital culture,...

Boxever recognised by Forrester

Ruadhan Barry7 March 2019 Boxever recognised by Forrester We’ve been named in Forrester’s Now Tech report for real-time interaction management (RTIM) We’re delighted to be included in this new report from Forrester. It brings together RTIM vendors from around the...

Marketing enablement in 2019

Diana Byrne21 November 2018 Marketing enablement in 2019 Unlocking martech’s potential The MarTech Festival was, once again, full of fascinating insight and future gazing from some of the industry’s best and brightest. For me, it’s always an annual reminder of the...