Decisioning: Marketing’s game-changer

Roy Robinson | April 11, 2019 | Boxever Roy Robinson | April 11, 2019Boxever What is decisioning?Understanding the brain behind personalised marketing It’s pretty clear who now controls the relationship between brand and consumer. Empowered by technology and...

Boxever recognised by Forrester

Ruadhan Barry | March 7, 2019 | Boxever Ruadhan Barry | March 7, 2019Boxever Boxever recognisedby ForresterWe’ve been named in Forrester’s Now Tech report for real-time interaction management (RTIM) We’re delighted to be included in this new report from Forrester. It...

Marketing enablement in 2019

Diana Byrne | Nov 21, 2018 | Smarter marketing Diana Byrne | Nov 21, 2018Smarter marketing Marketing enablement in 2019Unlocking martech’s potential The MarTech Festival was, once again, full of fascinating insight and future gazing from some of the industry’s best...

AI: hype or reality?

Dave O’Flanagan | Sep 17, 2018 | AI: hype vs reality Dave O’Flanagan | Sep 17, 2018AI: hype vs reality AI : hype or reality?How it can come of age in CX Artificial intelligence has generated endless speculation since the 1950s. Newspaper headlines, books,...