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Press Release
17 April 2019

Ryanair selects Boxever to enhance customer experience

Dublin, Ireland (17 April 2019)Boxever, the market leading personalisation platform, announces its partnership with Ryanair. Boxever will work with the airline to help drive an enhanced personalised digital experience for its customers across its platforms.

The partnership marks an important step in Ryanair’s pledged customer experience 2019 strategy, which will deliver More Choice, Lower Fares & Great Care to its 152m customers through its “customer care improvements”, which include a wide range of customer service and digital enhancements.

Boxever’s market-leading personalisation technology – powered by data and AI – will act as the “brain” within Ryanair’s digital ecosystem to make every single customer interaction more relevant and engaging.

“Boxever’s technology will help us understand the needs of our customers in each interaction through real time data”

John Hurley
Chief Technology Officer

Boxever’s technology will bring together data from Ryanair’s digital channels, tools and databases and use AI to interpret that data to automate decisions about how to personalise each interaction, providing a personal joined-up experience based on individual customer needs from booking right through to check-in.

John Hurley, Chief Technology Officer, Ryanair said: “We are delighted to partner with indigenous Irish tech to help us achieve an important step in our 2019 customer care improvements plan. Boxever has a demonstrable track record of helping airlines around the world deliver more relevant, personalised customer experiences. Its technology will help us understand the needs of our customers in each interaction through real time data”.

Dave O’Flanagan, CEO of Boxever, said: “We’re really excited and proud to partner with Ryanair to help them deliver a more personalised digital experience to the 152m passengers it will carry this year. Boxever will remain invested in helping airlines better engage with their new and existing customers.”

To learn more about Boxever, please visit

Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter and deliver game-changing customer experience. We do this in two ways. Firstly, we build rich and accurate profiles of their customers using data from across their business. Then we use AI to automate decisions about how to personalise interactions on every channel and in every moment.

The result? Personal, relevant and valuable experiences for customers, and improved engagement, acquisition and conversion for the business. Since we started back in 2011 we’ve been helping the likes of Emirates, Viva Air Group and AIB revolutionise how they engage customers. Seven years on, we’re now recognised by Gartner as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today.

Learn more at or follow us on Twitter @Boxever.

Maria Diviney, Beachhut PR (Boxever)

Tel: +353 83 803 1003


Ryanair Holdings Plc, Europe’s largest airline group, is the parent company of Ryanair DAC, Lauda, Buzz and Ryanair UK. Carrying over 152m guests p.a. on more than 2,400 daily flights from 87 bases, the group connects over 200 destinations in 37 states on a fleet of over 475 aircraft, with a further 210 Boeing 737’s on order, which will enable Ryanair Holdings to lower fares and grow traffic to 200m p.a. by FY24. Ryanair Holdings has a team of more than 19,000 highly skilled aviation professionals delivering Europe’s No.1 on-time performance, and extending an industry leading 34-year safety record.

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