Online Travel Agency Aims for Better Customer Experiences via Web & Email
DUBLIN, IRELAND – Jan. 27, 2015 – Boxever, the leading provider of predictive marketing solutions for the travel industry, today announced that Travelplanet24/Tripsta, one of the largest online travel agencies in South Eastern Europe, has selected Boxever to power the personalization of its web, mobile app, and email channels.
“Our main objective is to bring innovation in the way a customer thinks and feels about the booking experience. We want to focus on ‘where’ our customer wants to go and on ‘how’ he will get there,” said Philipp Brinkmann, CEO and co-founder of Travelplanet24/Tripsta. “With Boxever, we expect to be able to better personalize the planning and booking process for each individual customer – improving our ability to serve them and growing our business as a result.”
Using Boxever, Travelplanet24/Tripsta gains the ability to create a single 360-degree view of all of its web site visitors and customers, using information from typically disparate databases. The solution’s insights and analytics then drive the personalization of each customer’s individual experience – from the web site through email.
“Consumers expect their ecommerce experiences to be tailored to their behaviors and preferences, and travel is no exception to this,” said David O’Flanagan, CEO, Boxever. “We’re delighted to support Travelplanet24/Tripsta in their personalization initiatives and look forward to being a part of their success.”
Travelplanet24/Tripsta is an innovative online travel agency which offers excellent value and easy to book flight and ferry tickets in Greece and beyond. The company was founded in 2005 when Philipp Brinkmann and Kristof Keim saw a gap in the niche Greek market for online travel. Since its launch, Travelplanet24’s powerful online platform, commitment to pioneering technology and tailored customer support has spread across more than 40 countries under the Tripsta brand. Travelplanet24 / Tripsta now has a global turnover of over 250 million EUR and offices in Athens, Bucharest and São Paulo – ranking among the three largest online travel agencies in South Eastern Europe.
Boxever’s predictive marketing platform helps airlines and online travel agents (OTAs) deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle. Companies like Ryanair, Air New Zealand, eDreams ODIGEO, TigerAir, Wideroe, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever’s SaaS-based platform. Learn more at boxever.com or follow us on Twitter @Boxever.