Leading online travel agency leverages big data to enhance traveller research & shopping experience
Dublin, IRELAND – Dec. 16, 2014 – Boxever, the leading provider of predictive marketing solutions specifically for the travel industry, today announced that leading online travel agency (OTA), eDreams ODIGEO, is rolling out its solution across all of its brands. The company is implementing Boxever to support its overall initiatives around putting the customer at the center of all its activities.
“To improve customer experience and confidence, we were looking for a new type of CRM solution that was designed for our volume and scale and could be implemented quickly across all brands and each distribution channel,” said Riccardo Casalino, Group CMO. “Our expectation was that the Boxever platform, and its travel-centric, predictive marketing engine, would significantly improve customer engagement and conversion. We saw this firsthand with the initial Boxever implementation, and expect even greater results as we roll this out across all channels and brands.”
eDreams ODIGEO is using Boxever to create a single, unified view of their customers, incorporating information from web behavior, mobile, transactional history, email interactions, ad engagement, customer service, and more. Insights gained through predictive analytics will drive a decision engine that intelligently delivers the right message at the right time, personalized specifically for the individual customer. Boxever integrates this intelligence with eDreams ODIGEO’s existing channel marketing tools, such as email, display servers, web site, and more.
“The foundation for creating 1:1 customer experiences is a single customer view – from there you can develop insights and take actions to personalize communications and engagements that drive revenue,” said Dave O’Flanagan, CEO, Boxever. “We’re delighted to help eDreams ODIGEO achieve their CRM and personalization goals, and are extremely happy with the results they have already achieved during the initial phase of the project. We look forward to supporting their success across brands and channels.”
About eDreams ODIGEO
eDreams ODIGEO is the world’s largest online travel company in the flight sector and the largest European e-commerce company with more than 14 million customers in 42 countries worldwide. With five well-known brands; eDreams, Go Voyages, Opodo, Travellink and Liligo, the company offers the best deals on regular flights, charters, low-cost airlines, hotels, cruises, car rentals, cruises, holiday packages and travel insurance to its clients. . The company also provides advertisers with an effective platform to reach their target markets in a personalized way, both locally and globally.
Boxever’s predictive marketing platform helps airlines and online travel agents (OTAs) deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle. Companies like Ryanair, Air New Zealand, TigerAir, Wideroe, Atlantic Airways, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever’s SaaS-based platform. Learn more at boxever.com or follow us on Twitter @Boxever.