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Customer Intelligence and Predictive Marketing Startup Partners with U.S.-Based InterRail

Boston, MA – April 15, 2015 – Boxever, the Dublin-based predictive marketing and customer intelligence company for travel retailers, has expanded into the U.S. and landed its first North American customer, InterRail, LLC. This expansion builds on the company’s success in the global market and adds to its impressive customer portfolio of travel leaders, including Air New Zealand, Ryanair, and eDreams ODIGEO, some of the largest travel companies in the world.

An industry leader in real-time rail booking for Italy and Europe, InterRail’s rapidly growing portfolio of services – ItaliaRail, ItaliaPass, ItaliaRooms, and ItaliaDeals – encompasses transportation, accommodations, and exceptional local experiences. The Boston-based company has partnered with Boxever to offer enhanced personalized service and information to its global customer base, ensuring travelers experience the trip of a lifetime to Italy and beyond.

“Engaging and serving our customers is our top priority,” said Mike Fuller, CEO of InterRail. “Boxever allows us to better anticipate their needs, deliver great travel experiences, and create a uniquely personalized conversation with our clients, laying the foundation for a life-long relationship.”

Boxever’s customer intelligence and personalization engine will help InterRail’s eCommerce team better understand where travelers are in the buying cycle and offer a smart and improved level of service. Using real-time, contextual analytics, Boxever’s predictive marketing application will power custom, 1:1 marketing emails to improve acquisition, conversion and retention rates.

Boxever Breaks into North America

In the past 12 months, Boxever has announced that companies like Air New Zealand, Travelplanet24/Tripsta, eDreams ODIGEO, and Ryanair have joined its international customer base and grew its employee headcount by more than 50 percent. Boxever serves businesses across the travel ecosystem, including airlines, online travel agents, ground transportation providers, hotels and other travel service providers.

Projecting similar demand in the U.S., Boxever opened its first international office in Boston, Mass, in 2014 and is actively expanding its presence and market share in North America.

“The travel market is rapidly expanding and evolving, and today’s travelers have more options and information on where and how to book than ever before,” said Dave O’Flanagan, CEO and co-founder of Boxever. “With competition for traveler spend as fierce as ever, we expect to see strong demand from U.S.-based travel companies looking to create a competitive edge by leveraging customer data to personalize the customer experience.”

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About Boxever
Boxever’s predictive marketing platform helps airlines and online travel agents (OTAs) deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle. Companies like Ryanair, Air New Zealand, eDreams ODIGEO, Tigerair, Wideroe, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever’s SaaS-based platform. The company is headquartered in Dublin, Ireland, and its U.S. office is located in Boston, Mass. Learn more at or follow us on Twitter @Boxever.

About InterRail, LLC
InterRail is an industry pioneer in international rail travel and one of the world’s leading specialists in Italy travel. The company helps hundreds of thousands of global customers from 120 countries through its network of travel sites—ItaliaRail, ItaliaPass, ItaliaRooms, ItaliaDeals, InterRail provides travelers to Italy, and Europe, 360-degree travel services, from transportation and accommodations to extraordinary local experiences. The company is headquartered in Boston, MA, with offices in Rome, Montreal, and New York.

Diana Byrne, VP Marketing
+353 87 1276697