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Press Release
09 December 2019

Norwegian Selects Boxever

Dublin, Ireland (09 December 2019)Boxever, the AI-driven personalisation platform is today announcing a five-year contract with Norwegian Air Shuttle to provide its solutions as the backbone of the airline’s long-term personalisation strategy. The airline’s multi-year plans include an extensive roadmap to deliver a more relevant, personalised customer experience across all of its customer interactions. The goal is to improve customer satisfaction and increase revenue.

The win is the result of an extensive tendering process which saw Boxever fend off competition from several leading global players in personalisation.

Boxever’s Personalisation platform will act as the brain behind the airline’s customer-facing channels so it can ensure that individual marketing to customers is as relevant as it can be and therefore increase engagement and revenue from each customer interaction.

The more we delved into data-driven communications, the greater Boxever’s potential proved to be.

Kei Grieg Toyomasu
SVP of Marketing at Norwegian

The airline’s extensive personalisation strategy aims to utilise the wealth of data in an airline to deliver an even more customer-centric experience across the entire customer experience, from prospecting to customer care and retention. The CDP will also enable a leaner marketing tech stack enabling reduced IT costs and streamlining of the marketing processes.

Kei Grieg Toyomasu, SVP of Marketing in Norwegian, states that “The more we delved into data-driven communications, the greater the potential proved to be. We look forward to accelerating this, leveraging Boxever’s personalisation technology and expertise.“

Jon Williams, Chief Revenue Officer at Boxever, said: “We are extremely proud to work with Norwegian to help them deliver on their long-planned and considered personalisation strategy. The fact that the airline has a dedicated personalised strategy and team is proof of its intention to put the customer experience first but is also indicative of the value that companies are witnessing in terms of the solid ROIs that personalisation does deliver.”

Boxever was founded in 2011 and is backed by venture capital firms Polaris, Frontline, as well as Silicon Valley Bank. To learn more about Boxever, please visit:

Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter and deliver game-changing customer experience. We do this in two ways. Firstly, we build rich and accurate profiles of their customers using data from across their business. Then we use AI to automate decisions about how to personalise interactions on every channel and in every moment.

The result? Personal, relevant and valuable experiences for customers, and improved engagement, acquisition and conversion for the business. Since we started back in 2011 we’ve been helping the likes of Emirates, Viva Air Group and AIB revolutionise how they engage customers. Seven years on, we’re now recognised by Gartner as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today.

Learn more at or follow us on Twitter @Boxever.

Norwegian is a listed company on the Oslo Stock Exchange and is the world’s fifth largest low-cost airline operating 500 routes to 150 destinations in Europe, North Africa, Middle East, Thailand, Caribbean, the U.S and South America.

In 2018, Norwegian carried around 37 million passengers. Norwegian has almost 11,000 employees and a modern, more environmentally friendly fleet of more than 170 aircraft with an average age of 3.8 years.

Norwegian has been voted ‘Europe’s best low-cost carrier’ by passengers for six consecutive years from 2013-2018, along with being awarded the ‘World’s best low-cost long-haul airline’ for five consecutive years from 2015-2019 at SkyTrax World Airline Awards.

The company has been named the most fuel-efficient airline on transatlantic routes for the second time by the International Council on Clean Transportation (ICCT).

For more information, visit

Maria Diviney, Beachhut PR (Boxever)

Tel: +353 83 803 1003


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