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Press Release
22 October 2020

Acxiom announces strategic partnership with Boxever to strengthen decisioning capabilities

London, UK., October 6th, 2020Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced its strategic partnership with Boxever, the market-leading personalisation and experimentation platform to strengthen decisioning capabilities to offer clients hyper-personalisation at scale.

This partnership reaffirms Acxiom’s commitment to partner with best-in-breed global Customer Data Platform (CDP) software providers to help implement, integrate, enhance, and optimise the value of CDP software and offerings available today. The partnership with Boxever strengthens Acxiom’s ability to provide a balanced portfolio of CDP offerings to its client base. This portfolio is informed by the key industry players such as Forrester, Gartner, the CDP Institute and Acxiom itself to be able to offer services across the different types of CDP available in the market today.

Together, Boxever and Acxiom will deliver hyper-personalisation at scale, with the aim of providing great customer experiences to clients in every industry from around the world. Joint clients will have access to the following integrated capabilities:

  • The ability to enhance customer profiles in Boxever with Acxiom’s rich repository of enrichment data coupled with technology to enhance testing strategies that can help to quantify the value of the augmented data.
  • Integration with Acxiom’s Real Identity solutions, layering in identity management and resolution capabilities, allowing brands to build out a deterministic private ID graph that works across the entire enterprise.
  • Bespoke guidance and on-hand support through the process, using Acxiom’s transformation framework for CDPs and five E’s methodology.

As with all of Acxiom’s solutions, Identity resolution & management, data ethics, privacy and compliance are at the heart of everything we do, giving brands assurance they are working with leading specialists and the confidence they will see results quickly.

“As a customer intelligence company, we help our clients to truly know and understand their customers and to deliver exceptional customer experiences,” said David Keens, Acxiom’s Portfolio Leader for EMEA “The Boxever platform is a really great component in achieving our ‘Better Together’ vision, with its capability of personalisation, experimentation, AI, and decisioning. It really helps us put one to one personalisation at the heart of the consumer experience for our clients. Boxever coupled with our portfolio of data products, Identity Services and professional services will help brands tackle their martech and adtech challenges.”

“Brands recognise the importance of CX and personalisation but don’t have the data or tech stack to deliver. By partnering with Acxiom we ensure we can introduce our clients to experts across a range of capabilities, adding value throughout their personalisation journey,” said Lorna Loney, Channel Director at Boxever. “At Boxever we pride ourselves in delivering first class personalisation and decision making solutions. We’ve been doing it for years for some of the world’s most recognised household brands. But we know we are not experts across all things marketing, which is why we are building a partner ecosystem to include SI, tech and agency partners – Acxiom ticks each of these boxes.”

Acxiom and Boxever’s partnership is part of a series of digital transformation offerings Acxiom is launching in 2020 to deliver new value and more innovative, integrated solutions to the market.

Boxever is a personalisation and experimentation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter and deliver game-changing customer experience. We do this in two ways. Firstly, we build rich and accurate profiles of their customers using data from across their business. Then we use AI to automate decisions about how to personalise interactions on every channel and in every moment.

The result? Personal, relevant and valuable experiences for customers, and improved engagement, acquisition and conversion for the business. Since we started back in 2011 we’ve been helping the likes of Emirates, Ryanair, Hive, and AIB revolutionise how they engage customers. Nine years on, we’re now recognised by the analysts as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today.

Learn more at or follow us on Twitter @Boxever.

Acxiom provides data-driven solutions that enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit

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