Select Page

Diana Byrne | Jul 24, 2017 | Boxever

Diana Byrne | Jul 24, 2017

Highlights from 2017Customer, partner and company
success in the first half of 2017.

At Boxever, we’ve understood since day one that personalization is key to improved customer conversion and brand loyalty. But in the first half of 2017, we are seeing continued industry-wide acceptance of this understanding. Companies are seeking customer intelligence solutions that will help them connect the dots between customer interactions with their brand, and ultimately help to improve the bottom line.

In fact, Gartner predicts that by 2018, organizations that excel in personalization will outsell companies that don’t by 20 percent.

We’ve spread our mission of delivering true, 1:1 personalization through a variety of initiatives this year, the highlights of which include:

A Customer success story with Viva Aerobus

A lot of companies describe themselves as customer-driven. At Boxever, we’re customer-obsessed, which is why we were excited to announce the results from our partnership VivaAerobus, the leading low cost airline in Mexico.

Through integration with VivaAerobus’ back end booking system, Navitaire, Boxever developed email campaigns to focus on three key areas: encouraging pre-purchase of baggage, retargeting to those who experience a failed attempt at payment prior to booking, and cash payment reminders for customers who opt for deferred payment method.

These so-called “Experience Solutions” helped improve VivaAerobus’ conversion rates and ancillary sales, benefitting the company’s overall revenue and allowing VivaAerobus to continue focusing on building a more personalized customer experience.

A partnership with Oracle to meet the needs of the modern marketer

We reinforced our commitment to customer-focused collaboration with the news that Boxever’s Customer Intelligence Cloud is now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud.

We’ve crossed paths with Oracle several times throughout the years, specifically through our relationship with the email marketing platform Responsys. By formalizing our partnership, we’re offering our joint customers a one-stop-shop to assist with their omnichannel marketing strategies and help them deliver true, 1:1 personalization at scale.

One of the biggest problems marketers face is data integration, connecting clean data and making it available across the organization.

A research report on how to achieve Omnichannel Personalization

We’re committed to being problem solvers for our customers, which means understanding the headaches and pain points that marketers face. We issued a survey to find out what’s holding them back from achieving successful omnichannel personalization.

What did we find? One of the biggest problems marketers face is data integration, connecting clean data and making it available across the organization. The second is cross-channel execution, activating that data for immediate, two-way, relevant conversations with customers. Luckily, Boxever is here to help by closing the personalization gap.

Our solution integrates not only real-time behavioral data, but also the legacy and transactional data locked in silos. We also use A.I. to centralize rules and decision making for true omnichannel personalization at scale. To read the full white paper on our findings, click here.

Exploring the theme further

We’re here to help businesses use data to make every interaction smarter, and AI plays a critical role in that. It will continue to do so as we fight to close the gap between AI fact and AI (science) fiction – watch this space for more practical tips and tools to help make the technology a reality in your business.

In the meantime, we’ve explored this topic in more depth in a short article published recently in AdWeek: “How AI is reviving the airline industry’s approach to experiential marketing”. It’s a short read – take a look at what we said here.

Event attendance: FTE and Money 20/20

Industry events allow us to keep a pulse on customer needs and industry trends. Boxever recently attended Future Travel Experience in Dublin and Money 20/20 in Copenhagen. A gold sponsor of Future Travel Experience, Boxever was able to connect with other players in the travel and data analytics industries and lead a discussion on “Leveraging AI to drive Ancillary Revenues”.

At Money 20/20, Boxever CEO Dave O’Flanagan spoke with leaders in the financial services industry about how financial institutions are leveraging AI and customer data to change the way they interact with customers and personalize the banking experience.

In addition to these success stories, Boxever received recognition a Forrester report: “Unlock Personalization’s Potential With Help From Service Providers”. In the report, analyst Ted Schadler discusses vendors that offer the skills and technology to personalize at scale.

Want to find out what else Boxever has planned for 2017? Connect with us online.

The rise of relevance:
What do travellers
want from airlines?

Marketing on shifting
sands: How to deliver
meaningful personalisation.

Like what you see?