Customer Data Platform

OneView is a Customer Data Platform (CDP) that connects all your data in real-time to create richer, more accurate profiles of all your customers. It brings together data from all your channels and puts it to work to unleash smarter, more effective interactions.

Customer Data Platform

OneView is a Customer Data Platform (CDP) that connects all your data in real-time to create richer, more accurate profiles of all your customers. It brings together data from all your channels and puts it to work to unleash smarter, more effective interactions.

The original CDP

Businesses have no shortage of data. The trouble is, complex, siloed infrastructure often leaves it slow, inaccessible and untapped. OneView has been helping some of the world’s biggest brands quickly and simply connect all their data, understand their customers and deliver smarter interactions since 2011.

Single customer view

Know your
customers
inside out

OneView makes sure you know precisely who you’re talking to. It unifies all your data intelligently, removing any overlap and duplication of customer records and applying the right context in real time. The result? Customer understanding unparalleled in its depth and accuracy.

Identity resolution

Recognise
every customer,
every time

OneView instantly creates profiles for every single customer using historical, transactional and behavioural customer data. And because it “matches and merges” new profiles with old in real time, you’ll always have the most complete, up-to-date records possible with no duplication. There’ll never be a moment when you’re uninformed.

Segments

Better targeting, better experiences

Siloed data can mean siloed segmentation. OneView improves the accuracy and efficiency of your targeting by providing a single place to build segments using all your sources. When you have more granular data, you’ll have more powerful segments.

Smart scores

Out of the box personalisation

OneView gets straight to work as soon as you start sending it data. Its data science engine automatically analyses and classifies your customers in useful ways – best time to interact, likelihood to buy, propensity to purchase or churn, or preferred device – based on other, similar-looking profiles.

Audience sync

Targeted advertising made smarter

OneView makes automated and hyper-targeted digital advertising simple. It seamlessly integrates with all your email management systems (like Oracle, Responsys, SFMC and IBM Unica) and paid media systems (like Facebook, Google Ads and Doubleclick) allowing you to conduct a full range of marketing campaigns.

Integrations

Grow and innovate with ease

Where some platforms hem you in, OneView sets you free. It plays nicely with your other technology, removing any barriers to integrating with existing and future platforms. Whether your data moves fast or slow, Boxever has you covered with stream, REST and batch APIs. You’ll have the flexibility to experiment, build and grow.

How to make
more of your first
party data

CDP v. DMP:
what’s the
difference?

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