Amazon’s recent acquisition of Whole Foods caused severe disruption in the American grocery marketplace. Wal-Mart and Kroger both saw their stock lower the morning of the announcement. Not surprising though, as it had been heavily-speculated and widely-reported for...
May has always been a month of change: college graduations, weddings and the promise of warmer weather and beach vacations. For the travel industry, the start of May presents multiple opportunities to engage with both new and existing customers as they map out plans...
As the MarTech landscape continues to evolve and new technologies are introduced, it’s crucial that vendors remember our customers’ success is the number priority. Marketers are looking for solutions that integrate with their existing technology, as it allows them to...
From flight delays, cancellations, computer outages and complications with overbooking, the same customer service issues that have plagued the airline industry for years continue to make headlines. Just this month, three of the largest US carriers faced major backlash...
While not the glitzy end of Boxevers’ business, I’d like to discuss a small piece of innovation, which enables us, a startup in Dublin, to punch above its weight and drive innovation that delivers for our customers. Delivering Personalization at Scale As the head of...
Personalization has a way to go before we see true 1:1 interactions across every industry. For many companies, prior investment in channel-centric technologies means having to take a step backwards before moving forward into cross-channel support. “Historically, firms...
