The route to hyper-personalisation lies in increasingly granular segmentation. Trouble is, each step on the road brings greater complexity. However small they may be, Boxever makes creating and optimising segments simple. And, whatever the destination (Facebook, Google or your other marketing technology), distribution is easy too.
Actionable insight on day one
Boxever gets to work straight “out of the box”, automatically identifying where your customers are in the purchase lifecycle and helping you deploy acquisition, conversion and retention strategies. It enables you to quickly assess customer value with RFM segmentation and analyse campaign performance over time.
Smarter, deeper segments
Today’s complex, siloed tech infrastructure often stands in the way of data delivering on its potential. Boxever sidesteps the problem, bringing data from every channel and silo together to deliver the most complete behavioural segmentation possible. Every single search, click, page view and shopping cart, on every device and every channel, counts.
Understand, predict, improve
Boxever makes future customer behaviour predictable. It automatically identifies and creates segments based on how they might react to specific events or conditions (for example device preferences and time of communication). From there it helps you understand a target group’s likelihood to churn, predicted lifetime value and propensity to buy.
How to evolve your single customer view for omnichannel personalisation
In this webinar you’ll learn what’s a CDP and how it fits into your martech ecosystem. You’ll see Boxever OneView in action and discover its business applications and benefits. Watch now and discover how innovators are using customer data platforms with omnichannel personalisation to drive smarter customer interactions.