Ruadhan Barry | March 7, 2019 | Boxever
Ruadhan Barry | March 7, 2019
by ForresterWe’ve been named in Forrester’s Now Tech report for real-time interaction management (RTIM)
We’re delighted to be included in this new report from Forrester. It brings together RTIM vendors from around the world – and is more recognition for our industry-leading personalisation platform, also included in Gartner’s first ever Personalisation Engine Magic Quadrant last year.
The report, released in Q1 of this year, is an overview of 42 providers based on market presence and an analysis of fifteen functionalities, including predictive analytics and AI, real-time decisioning and channel orchestration. Specifically, Forrester listed our primary functionality segment of Personalization, with the vertical market focus of travel and financial services.
The landscape for RTIM is growing and evolving at a rapid rate – which is easy to understand when you look at what RTIM is designed to do. As Forrester puts it, RTIM is: “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.” Put simply, this is all about customer experience – and delivering brilliant, one-to-one experiences at any time, on any channel. That’s big business – driving big growth for RTIM.
Conversations around Customer Experience have moved from potential and hype to strategy and implementation
The race for customer experience is nothing new. It’s been a key battleground for a number of years now. But it’s starting to feel very different. Conversations have moved from potential and hype to strategy and implementation. “How do I tackle legacy systems and siloed data?” “Where do I start with my personalisation strategy?” “How will this impact my tech stack?”
That means that for today’s marketer, reports like Forrester’s Now Tech are important resources. Marketers are now faced with the very real challenge of building and developing the infrastructure, tools and skills required to deliver on customer experience – all while negotiating the shifting organisational and technological parameters within their business.
Our personalisation platform has been designed with all that in mind.
It’s built for marketers – with a UI that encourages collaboration and makes defining personalisation models as easy as designing a PowerPoint deck. It’s built for flexibility and scale, too – cutting through the complexity of the modern tech stack by being entirely platform and tool agnostic. And – fundamentally – it’s built to revolutionise how businesses can engage their customers. It connects data across any source, platform or channel simply and easily. And then determines what action to take with every single customer interaction based on an unparalleled number of behavioural, transactional and operational data points – to enable joined-up, consistent, personalised customer experiences.
That sounds like a lot for many organisations. And it is. We know most businesses still have a way to go with their customer experience and personalisation strategies. While some have advanced quickly, taking their industry with them, a lot of companies are still confronted with tackling basic implementation.
That’s why we pride ourselves on providing real-world, practical support – alongside market-leading technology – wherever an organisation is on its personalisation journey. From organisations designed entirely around customer experience to those taking their first steps into the world of personalisation, 2019 is set to be an important year – and RTIM will be right at the heart of it all. We’re excited about playing our part.
Forrester subscribers can access the report here. The report is also available for purchase for non-Forrester subscribers.
Director of Business Solutions
Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter. We work with the likes of Emirates, Viva Air Group and Aer Lingus to deliver game-changing customer experience.
We’ve been helping companies revolutionise how they engage customers since we were founded in 2011. Seven years on, we’re now recognised by Gartner as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today. The company is headquartered in Dublin, Ireland. Learn more at Boxever or follow us on Twitter and LinkedIn.