9 May 2018
The next generation personalisation engine
Dublin, Ireland (9 May 2018) – Boxever, the company leveraging artificial intelligence (A.I.) and machine learning to dominate the customer experience playing field – as identified by Forbes – today announced a major refresh of Boxever Engage. The next generation personalisation engine empowers brands to create more meaningful relationships with customers by making every interaction smarter.
The development comes as Boxever also announces a new office opening in Madrid as part of its regional expansion efforts.
With a commitment to developing technology that keeps customers a step ahead of the competition, Boxever’s Engage cuts through the complexity of the modern enterprise technology stack to quickly and simply unify data and decision-making. Through this advanced technology, brands can deliver joined-up, consistent and true 1:1 customer experiences that ultimately drive better business outcomes.
The enhanced solution has been built for a rapidly changing world. It is platform agnostic, ready to work with existing and future marketing technologies and channels. It enables safe and effective integration of A.I. and machine learning and is powered by a breakthrough “drag and drop” interface that gets non-IT users designing, testing and refining personalization in minutes.
Engage’s new features will allow airlines to:
– Make huge leaps forward with the effectiveness of their personalization through the quick and simple integration of A.I.
– Drive smarter 1:1 customer interactions in real-time based on thousands of data points, joined-up across all channels.
– Stay future-proofed with the ability to integrate any new tools and channels when needed.
– Bring their entire business together with a user interface built for everyone.
“We’re entering a new era for customer experience”
Chief Technology Officer
The new platform will allow airlines to take full advantage of A.I. and deliver groundbreaking, 1:1 interactions – such as personalized service or recovery communications – that few airlines do really well today. It will also help with commercial objectives, delivering the likes of dynamic pricing and personalized bundles while boosting NPS, ancillary sales, acquisition and retention.
“We’re entering a new era for customer experience where consumers’ expectations of brands are changing rapidly. They expect to interact on their terms, when and where they want – meaning the traditional linear customer journey will soon be a thing of the past,” said Dave O’Flanagan, CEO at Boxever.
“We’ve built Engage to help brands respond to this changing world and the challenges that come with it. It helps them move beyond segments and quickly and easily experiment with 1:1 personalization, as well as integrate artificial intelligence, rules and machine learning. And it does all that with an intuitive UI that lets everyone – from marketer to data scientist – work at a level that suits them. This is a game-changer for any brand looking to lead on customer experience or deliver maximum value from every single interaction.”
Looking ahead, Boxever will be focused on furthering its growth in the Americas region. Building on success with low-cost airline partners Volaris and VivaAerobus, Boxever will remain invested in helping airlines better engage with their new and existing customers.
To learn more about Boxever, please visit boxever.com
Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter and deliver game-changing customer experience. We do this in two ways. Firstly, we build rich and accurate profiles of their customers using data from across their business. Then we use AI to automate decisions about how to personalise interactions on every channel and in every moment.
The result? Personal, relevant and valuable experiences for customers, and improved engagement, acquisition and conversion for the business. Since we started back in 2011 we’ve been helping the likes of Emirates, Viva Air Group and AIB revolutionise how they engage customers. Seven years on, we’re now recognised by Gartner as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today.