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Press Release
4 April 2019

AIB selects Boxever to enhance customer experience

Dublin, Ireland (4 April 2019)Boxever, the market leading personalisation platform, announces its partnership with Allied Irish Banks (AIB). Boxever will work with AIB on a three year contract to help drive enhanced personalised experiences for its customers.

The partnership marks another important step in AIB’s significant digital transformation project. Boxever’s market-leading technology will help AIB to continue to prioritise the customer at the heart of its business, delivering true one-to-one personalisation. Having already significantly increased investment in IT over the last three years, this announcement reflects the bank’s continued commitment to digital excellence and the customer experience.

The partnership also reflects Boxever’s continued growth in the financial services sector, helping some of the world’s biggest organisations enhance their customer experience. Focusing on industries with complex and rapidly evolving customer engagement challenges, financial services will remain a key priority for the business throughout 2019 and beyond.

“Boxever’s personalisation platform will allow us to reach our customers with the right message, at the right time and through the right channel”

Seamus Murphy
Chief Digital Officer

Seamus Murphy, Chief Digital Officer at AIB, said: “Our customers’ expectations are shifting rapidly. We have to be agile and keep ahead of this change to continue to offer a market-leading experience. Boxever’s personalisation platform will help us to do just that – allowing us to reach our customers with the right message, at the right time and through the right channel. This partnership with an indigenous Irish company will add some of the industry’s best technology and expertise to our digital transformation effort.

Dave O’Flanagan, CEO of Boxever, said: “We’re really excited about partnering with AIB as we continue to expand our presence in the financial services sector. Together we will work to enhance the experience for AIB’s customers, and drive positive results throughout their business. It’s going to be fascinating to see the impact our industry-leading personalisation platform – powered by data and AI – will have for the AIB and its customers as we move forward together.”

To learn more about Boxever, please visit

Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter and deliver game-changing customer experience. We do this in two ways. Firstly, we build rich and accurate profiles of their customers using data from across their business. Then we use AI to automate decisions about how to personalise interactions on every channel and in every moment.

The result? Personal, relevant and valuable experiences for customers, and improved engagement, acquisition and conversion for the business. Since we started back in 2011 we’ve been helping the likes of Emirates, Viva Air Group and AIB revolutionise how they engage customers. Seven years on, we’re now recognised by Gartner as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today.

Learn more at or follow us on Twitter @Boxever.

Maria Diviney, Beachhut PR (Boxever)

Tel: +353 83 803 1003


AIB is a financial services group operating predominantly in the Republic of Ireland and the UK. We provide a comprehensive range of services to personal, business and corporate customers in our target markets and have leading market shares in banking products in the Republic of Ireland. AIB’s business has been restructured in recent years with the aim of becoming a customer focused, profitable and lower risk institution, well positioned to support economic recovery in Ireland while seeking to generate sustainable shareholder returns.

Stephen O’Shea, Head of Media Relations, AIB

Tel: +353 17 72 0456

Email: stephen.p.o’

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