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Press Release
7 November 2017

Aer Lingus selects Boxever

Dublin, Ireland (7 November 2017)Boxever, the market leading personalisation platform, today announced that Aer Lingus, Ireland’s only four-star airline, has selected Boxever to help deliver on its promise of industry-leading guest experience. Aer Lingus partnered with Boxever because of their deep expertise in the travel industry, proven track record in working with the world’s leading airlines and best-of-breed technology.

Aer Lingus is using Boxever’s Customer Intelligence Cloud to harness guest data, including historical, behavioral and purchasing insights to gain a holistic view across digital and offline channels. Quite simply, this allows Aer Lingus to better anticipate and deliver on the needs of its guests, creating a true personalized customer journey.

“We are delighted to partner with Aer Lingus, our country’s national airline, to empower them to deliver a highly-personalized customer experience,” said Dave O’Flanagan, CEO of Boxever. “In this industry, airlines have a two-fold challenge: exceeding the demands of today’s traveler, while also innovating to stay ahead of the competition. By partnering with Boxever to analyze and act upon its customer data, Aer Lingus can improve the overall travel experience, increase brand loyalty and drive new sources of revenue. The initial deployment of Boxever in Aer Lingus significantly exceeded revenue targets and we are looking forward to continuing our successful partnership”.

Airlines have a two-fold challenge: exceeding the demands of today’s traveler, while also innovating to stay ahead of the competition

Known for its exceptional service and value prices, Aer Lingus has been providing stand-out travel experiences for over 80 years. It is the first and only Irish airline to receive a 4-Star rating from Skytrax, the world’s leading airline and airport rating organization. Given the changing landscape of customer expectations, the airline recognized the need to extend this level of service across all points in the customer journey.

“We put our guests at the center of everything we do at Aer Lingus,” said Mike Rutter, Chief Operating Officer at Aer Lingus. “To continue delivering on our mission of providing a superior guest experience, we needed a partner that would help us capture data that allows us to anticipate the needs of our guests along their journey and create a personalized engagement across all channels. Boxever built trust and credibility with our team by developing a program that leveraged the company’s rich history in travel, domain experience and industry-leading Customer Intelligence platform.”

To learn more about Boxever’s Customer Intelligence Cloud, please go to our Customer Data Platform.

Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter and deliver game-changing customer experience. We do this in two ways. Firstly, we build rich and accurate profiles of their customers using data from across their business. Then we use AI to automate decisions about how to personalise interactions on every channel and in every moment.

The result? Personal, relevant and valuable experiences for customers, and improved engagement, acquisition and conversion for the business. Since we started back in 2011 we’ve been helping the likes of Emirates, Viva Air Group and AIB revolutionise how they engage customers. Seven years on, we’re now recognised by Gartner as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today.

Learn more at or follow us on Twitter @Boxever.

Maria Diviney, Beachhut PR (Boxever)

Tel: +353 83 803 1003


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