Leading Mexican low-cost airline leverages Boxever’s Customer Intelligence Cloud for richer insights and more personalized interactions with Customers

DUBLIN & WYCKOFF, N.J.–(BUSINESS WIRE)–Boxever, the leader in omni-channel personalization for airlines and travel retailers, today announced that Viva Aerobus will now be leveraging Boxever’s Customer Intelligence Cloud to capture, analyze and act upon its Customer data.

“We’re thrilled to be working with Viva Aerobus, collaborating side by side as true partners to unlock its data’s potential,” said David O’Flanagan, Boxever’s CEO and co-founder. “The travel industry today has so many missed opportunities to truly connect with its customers – Viva Aerobus is setting the way to take action. By leveraging our technology, the company can extract value from Customer data, from trip research to baggage claim, driving business – and brand loyalty – by putting the Customer’s preferences first.”

Viva Aerobus, the leading low-cost airline in Mexico, needed a solution that would help advance its Customer acquisition and retention initiatives by better understanding their consumers’ behavior across channels and interaction points. The partnership with Boxever supports Viva Aerobus with the latest machine learning technology to gain better Customer insight and, in turn, significantly improve the travel experience with greater personalization along the consumer journey.

By implementing Boxever’s enterprise-grade customer intelligence platform, Viva Aerobus can now deliver highly-personalized interactions across the Customer experience with their brand.

“It’s a pivotal time for us as we launch Boxever’s Customer Intelligence Cloud,” said Aurelius Noell, E-Commerce Director at Viva Aerobus. “For us, the choice was simple: by utilizing Boxever’s expertise – and nuanced understanding of the travel industry’s complex needs – we’ve hit a goldmine of insights that will help us transform the way we engage with new and repeat Customers as a cornerstone of our overarching distribution and Customer strategy. Boxever will help us lead the low-cost airline industry in Mexico, ensuring that consumers are able to receive personalized and relevant information to shape a positive travel experience with us – an investment that will advance our strategy to gain better insights of our Customers to drive additional revenue and further business growth.”

The deal is a critical milestone for Boxever, symbolizing a focus on growth in Latin America as a reflection of its overall strategy to expand into new markets. The partnership is indicative of Viva Aerobus’ goal to provide a personalized customer experience, distinguish itself from competitors and strengthen brand loyalty as a result.

To learn more about Boxever’s enterprise-grade customer intelligence platform, visit: www.boxever.com/products/enterprise-platform

About Viva Aerobus

Based in Monterrey, NL, Mexico, Viva Aerobus started operations on November 2006 being created with the combined expertise of IAMSA and Irelandia. It operates a fleet of 19 Airbus A320 and 2 Boeing 737-300 aircraft in 60 domestic routes within Mexico and one in the United States.

IAMSA is Mexico’s leading company of ground transportation services. It operates a fleet of 11 thousand buses in 22 states and transports over 300 million passengers a year, reaching over 70% of the population. It employs over 24 thousand people.

Irelandia, is the investment vehicle of the Ryan family, founders of Ryanair, the largest and most successful low cost airline in Europe. Irelandia is the leader developer of low cost airlines around the world. It has also invested in other airlines such as Tiger Airways in Singapore, Allegiant in the United States and expanding the Viva brand with VivaColombia in Colombia.

About Boxever

Boxever helps marketers and retailers deliver an omnichannel personalized customer experience at every stage of the customer journey. It works with existing marketing cloud, digital commerce and customer loyalty systems to orchestrate all communications, offers and messages to customers in real time using the most appropriate channels.

Boxever’s Customer Intelligence Cloud enables marketers to build a 360 degree view of every customer to deliver one-to-one marketing experiences that lead to higher conversion rates, increased revenue and truly differentiated customer experiences. Boxever’s platform enables digital transformation within airlines and travel organizations. Today, leading travel brands from all across the globe – including Emirates, Air New Zealand, eDreams ODIGEO, Cebu Pacific, Alitalia, AeroMexico, Brussels Airlines, and Aer Lingus – rely on Boxever to help acquire, convert and retain customers. The company is headquartered in Dublin, Ireland, with offices in Wyckoff, New Jersey and London. Learn more at www.boxever.com or follow us on Twitter @Boxever.

Contacts

PAN Communications for Boxever
Marissa Fellows, 617-502-4334
mfellows@pancomm.com