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New Year’s Round-up: Boxever’s Best Blogs of 2016

2016 has been the year of CX: and at Boxever, we’ve been offering brands suggestions to reimagine the customer experience from start to finish. Along the way, we’ve shared resources on the blog to help you navigate the path to more meaningful CX. As we look back over the year and prepare for 2017, we…

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Flybe Reimagines Customer Experience with Boxever

Airline selects Boxever’s Customer Intelligence Cloud to increase revenue and deliver a smarter customer journey DUBLIN & NEW YORK — (October 6, 2016) — Boxever, the leader in omnichannel personalization for airlines and travel retailers, today announced that Flybe, Europe’s largest regional airline will now leverage Boxever’s best-in-breed technology for a holistic approach to its customer…

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Personalization Puts the Travel Industry Back on the Map

A recent Boston Consulting Group Perspectives article said it best: “Airlines need to get personal with their customers.” Here at Boxever, we couldn’t agree more. In fact, we’ve built our company on the promise that personalization transforms customer experiences. Superficial interactions with customers are no longer sufficient as technology innovates to empower consumers with anything…

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The Future is Now with Chatbots: What Marketers Need to Know

It may seem surprising that chatbots have been around for decades: developed in the 1960s at MIT, ELIZA was created as the very first artificial intelligence agent. The future of AI was born. Flash forward to 2016: Apple’s Siri may be the most widely recognized voice of chatbots today, but its moment in the limelight…

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Looking Back on the Year When Google Gained Ground

Customer service technologies that once seemed like science fiction are now quickly becoming the norm. Machine learning and artificial intelligence platforms are constantly gathering information about consumers and using it to deliver the best multi-channel experience possible. Chat bots and virtual reality are on the cusp of becoming commonplace as consumers grow more accustomed to…

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The Future of Travel Marketing: What Millennials Think

As millennials age into the core purchasing population, many previous trends and roadblocks are shifting. According to the U.S. Chamber of Commerce, the annual direct purchasing power of millennials exceeds $200 billion, with the generation’s peak buying power still decades away. One encouraging sign for marketers is that millennials don’t fear sharing data as much…

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When Bad Ads Happen To Good Marketers

A history of poorly targeted ads is hurting today’s marketers and making it more difficult to gain consumers’ trust. In the era of personalization, marketers are doing everything they can to connect with consumers and build brand loyalty and trust. The problem they are facing is that consumers have become jaded due to years of…

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Why Brands Face an Uphill Battle to Connect with Customers

While privacy is often thrown around as the reason to withhold personal data from brands, it’s not the only reason. Oftentimes consumers don’t trust brands to create a truly personalized experience with their data. According to a recent Boxever report more than half of those surveyed don’t want brands to have any of their personal…

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Attracting travelers to the sea and railways

Sometimes half the fun of a vacation is choosing how to get to a destination. Cruise, railroad and tour operators are competing with ground and air transportation providers, and in order to succeed they have to cut through the clutter and create awareness about the alternatives they are offering, which can be more experiential travel.

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Why airlines should continue investing in travelers, despite fading loyalty

While airline loyalty programs are fading, airlines should not stop investing in customers to build brand loyalty. The decline of airline loyalty programs is no secret among those following the travel industry. Major airlines have overhauled their programs to be based on ticket prices and not miles, and the barrier to reaching rewards has increased….

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