BUSINESS & PRODUCT

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Solving the Personalization Mystery: Case Closed

Struggling to solve the mystery of perfect personalization?  Recently, our team conducted a survey of B2B marketers across a variety of industries to find out how they were implementing personalization technology and techniques in their marketing strategy. And, while 80 percent of respondents said that they see the benefits of omnichannel personalization, many are struggling…

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Why Now Is the Time for Airlines to Put Their Customers First – with Data

From flight delays, cancellations, computer outages and complications with overbooking, the same customer service issues that have plagued the airline industry for years continue to make headlines. Just this month, three of the largest US carriers faced major backlash due to overbooking issues and massive flight delays. If the past few weeks has taught us…

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Boxever Personalization Survey: Find out what’s standing in the way of true 1:1 interactions for your business

Personalization has a way to go before we see true 1:1 interactions across every industry. For many companies, prior investment in channel-centric technologies means having to take a step backwards before moving forward into cross-channel support. “Historically, firms sourced digital experiences software in silos. Although they now focus on multi-device contextual experiences, 61% lack the…

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The Personalization Workout: A Strategy for Long Term Success

Ahead of our webinar on Thursday, we’re sharing three tips to get your personalization strategy in shape.  Every spring, gyms and fitness classes see a surplus of new customers, all of whom are hoping to get in shape ahead of the upcoming beach season. And while these individuals understand the benefits of a healthier lifestyle,…

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Boxever doing what it says on the tin, 1:1 personalisation at scale

Boxever scaling in practice Recently, we upgraded our infrastructure to enable us to better serve our customers, reduce operational pain and optimise our AWS spend. We’ve moved to an automated solution to help us track our budget more efficiently. This new system allows us to predict what our AWS hosting cost will be and how…

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A Personal Touch – Tailored experience in the age of big data

Over the past decade, the relationship between business and customer has been transformed by big data. Technologies for managing, analysing, and modeling the enormous quantities of data generated online became widely – and often, freely – available. Rapid breakthroughs in AI and machine learning research have further increased the perceived value of big data.

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Close the Loop Today: The Real Reason You Have Yet to See The True Value of Personalization

Better customer experience (CX) through personalization drives more revenue. We’ve seen this time and again with Boxever customers. Yet, despite the variety of marketing cloud technologies available, and the advances in data analytics platforms and software, most businesses still struggle to provide personalization that is cross-channel, real-time and contextual today. Fewer still have been able…

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Conversational Commerce: Boxever CEO Dave O’Flanagan’s keynote at Mobile World Conference 2017

Boxever’s CEO and co-founder, Dave O’Flanagan, chatted with AdWeek’s Martin Swant this week at Mobile World Conference 2017 on the subject of Conversational Commerce. You can watch the entire keynote here (Mobile World Conference 1 March 2017).  Covering a wide range of topics, the discussion began by exploring Messaging apps, which are at the heart of the…

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