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Getting to know you: What airlines and hotel chains wish they knew about customers

The travel industry interacts with millions of passengers, guests and renters every single day across digital and physical assets. Imagine how much value they could add if they had more information about each customer. More than eight million people across the globe go to airports each day to catch a flight and there are more…

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How Travel Brands Can Surprise and Delight Customers to Earn Loyalty

Airlines and hotels can earn loyalty by using personalized, contextual communications to create moments of surprise and delight.  Traveler loyalty is difficult to earn. Despite the effort from airlines and hotels to incentivize loyalty with membership programs, many travelers still like to keep their options open when booking.In fact, a Boxever survey found that only…

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