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Close the Loop Today: The Real Reason You Have Yet to See The True Value of Personalization

Better customer experience (CX) through personalization drives more revenue. We’ve seen this time and again with Boxever customers. Yet, despite the variety of marketing cloud technologies available, and the advances in data analytics platforms and software, most businesses still struggle to provide personalization that is cross-channel, real-time and contextual today. Fewer still have been able…

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Personalize to Win: Never Miss Another Revenue Opportunity

Modern Low Cost Carriers (LCCs) are far more analytical and technically savvy than ever before. Most marketers have two main concerns: how to deliver immediate value as well as strategic competitive advantage for the future. There are an overwhelming number of options when choosing technology solutions and it’s critical to choose vendors with an intimate…

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Demystifying Display Ads with DMPs

Making sense of how to maximize return on display advertising dollars has never been easy. With an ever-growing number of platforms, interfaces, networks and middlemen vying for attention, it’s now more of a headache than ever for marketers to make sense of it all. In today’s highly fragmented and complex digital age, marketers need a…

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