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Rethinking Channels: What Marketers Need to Know to Change the Way They Interact with Customers

Customer centricity is the key to bridging the divide between channel silos for marketers today, requiring both structural, organizational change and technology innovation alike What comes first, the chicken or the egg? For many marketers, rethinking channels is just as cyclical of a thought process as answering that age-old adage – and equally as difficult…

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