Posts Tagged: email

By embedding personalized, contextual, data-based offers in newsletters, brands can increase opens rates and conversions by providing unique value.  Nobody looks forward to the average newsletter. Generally speaking, newsletters don’t provide enough benefit to an individual consumer to justify opening and clicking-through. But that doesn’t mean newsletters should completely go by the wayside. By prioritizing…

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Despite an ever-growing list of different channels used by brands to communicate with consumers, the reality is that reaching travelers is harder than ever. Emails, mobile messages and other digital offers are easily ignored. Applications and email services like Gmail have added customizable filtering options, making communication even more challenging. Using Context and Personalization can…

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