Posts Tagged: data driven marketing

Santa Claus has arguably the toughest job of all—satisfying consumers all over the world. If there’s one thing Santa has done well, it’s establishing and meeting the expectations of his customers. For jolly ol’ St. Nick and marketers, the end of the year is filled with excitement and its fair share of hustle and bustle….

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Findings from 500 combined marketers and consumers debunk expectations versus reality on key topics driving the modern marketer’s agenda: AI, Personalization, and CX DUBLIN and NEW YORK – (December 12, 2016) – While today’s brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that…

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Watch out Superman, data scientists are the real-world corporate superheroes On the heels of Halloween, superheroes have been in our midst in no short supply. But who may be the real Clark Kents to solve the biggest modern challenge(s) – or how to solve for big data, at least? Data scientists, according to Bloomberg.


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Many airlines charge similar prices for flights. To stand out, they must provide an excellent customer experience using personalization. Airports, while often chaotic and crowded, usually represent happiness—lots of people with smiles on their faces. People preparing for an adventure to a new place, a long awaited reunion with a loved one, maybe a business…

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