Posts Tagged: context

Travel executives can solve the problem of distressed inventory by leveraging customer intelligence and automation.  Distressed inventory is an issue that plagues retail executives across all industries. When commodities go too long without being sold, it becomes increasingly challenging to make the sale, especially when the goods are perishable. And the most perishable commodity of…

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Travel companies can master up-selling and cross-selling by leveraging customer intelligence to deliver personalized, contextual offers.  Most airlines think that travelers just want to get from point A to point B as quickly and conveniently as possible. While this can be true to some degree, the travel experience is far less linear in real life. Along…

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By embedding personalized, contextual, data-based offers in newsletters, brands can increase opens rates and conversions by providing unique value.  Nobody looks forward to the average newsletter. Generally speaking, newsletters don’t provide enough benefit to an individual consumer to justify opening and clicking-through. But that doesn’t mean newsletters should completely go by the wayside. By prioritizing…

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