Report

  • Big Data in Travel Survey Report

    Big data buzzwords inundate tech and travel conversations alike. And, like social media in it’s early days, travel retailers recognize they need to pay attention to big data – and as this study found, big data ranks high in the priorities [...]

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  • Turning Sometime Buyers Into Frequent Flyers: 4 Steps to Boost Your Customer Retention

    Imagine all the touchpoints a traveller encounters when flying with an airline. First there’s the website, then check-in, the in-flight service, the customer service department, social media. Each of these different touchpoints collects [...]

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  • 5 Tips – Customer Acquisition

    Running an airline is a huge logistical operation; a constant conveyor belt of moving planes and passengers, transporting hundreds of thousands of people and their luggage across the world, every day. However, look at the industry [...]

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  • The Future of Personalization in Travel Report with Skift

    What's ahead for personalization in the travel industry? This report, authored by Skift and sponsored by Boxever, takes a look at current trends and future opportunities for travel companies to engage more effectively with their customers [...]

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  • 2015 Digital Travel Benchmarking Report

    Travel companies' biggest challenge in 2015; Data analytics - is it working effectively for travel companies? Booking online, what is working, and what needs improvement? How effective use of your data could transform your travel business

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  • The Habits of Travel Bookers

    The report examines: What are the reasons behind shopping cart abandonment in travel? What are the rising ecommerce trends in mobile and user experience? What are best practices and strategies for recovering revenue from cart abandoners?

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  • Flying Forward

    Each year, the airline industry finds more
    innovative ways to enhance the passenger experience,
    boost revenue, and adapt to stay competitive
    in a constantly changing global marketplace.

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  • The Data-Sharing Disconnect

    There’s a major trust issue brewing between brands and consumers that is damaging customer loyalty and negatively impacting retailers’ ability to sell products and services.

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  • Grounded by Untargeted Marketing

    This report — based on a survey of more than 500 travelers — looks at the state of travel marketing and provides vital information for marketing, e-commerce, and customer experience executives seeking to advance and contextualize customer communications and marketing efforts.

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  • History of Personalization

    Personalization" is a 21st century buzzword resonating across various verticals and geographies, but the travel and hospitality sectors are at the cutting edge when it comes to technology. This report takes a closer look at the business and technical environment that prompted this focus on personalization and the factors which will determine how it will develop in the coming years.

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  • The Habits of Travel Bookers: What Travel Brands Can Learn From Behavioral Economics

    In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers [...]

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  • The Habits Of Travel Bookers: How Americans Take Vacation

    It’s all too clear that Americans still take the all-work no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.

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  • Spotlight On Travel E-commerce

    In an age of increasingly plentiful customer information, the quest to create a truly individual and personal digital experience has become the gold standard for brands across industries. A digital retailer can now use cues taken from data around earlier brand interactions to identify the preferences of a customer [...]

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  • Change is in the Air

    Future success requires airlines and travel retailers to gain a deeper understanding of how customers feel about the end-to-end experience today – from the moment they start considering a trip to when they reach their destination – and what travelers expect and are most likely to willingly adopt in the future.

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  • The Psychology Of Customer Experience

    Our latest report looks at the impact behavioral science and psychology have on the customer experience to help travel brands better understand the minds of their customers.

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  • The Rise of Relevance and Customer Intelligence

    Every time a traveler considers taking a trip, airlines, hotels and online travel agents (OTAs) have a
    tremendous opportunity to become a trusted partner and earn more business.

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