Boxever and YD partner to bring big data insights to travel industry

YD, the programmatic display advertising platform for direct advertisers, today announced its partnership with Boxever, the leading big data and personalization platform for airlines and travel companies. Together they combine big data and programmatic buying to boost sales and drive revenue for travel companies.

The biggest beneficiary of the cooperation will be airlines, as they now have an historic amount of CRM, transactional and behavioural data to fuel their online marketing initiatives.

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Boxever Secures Leading Asian Airline, Tigerair, as Customer

Boxever, the leading big data and personalisation platform for airlines and travel operators, has been selected by Tigerair, a global brand and leading low-cost carrier, to customise how they sell flights and other travel services to their guests,increasing conversion rates and enhancing the customer experience. The company also announced a $6 million investment led by Polaris Partners, with Dublin firm Frontline Ventures also participating to further expand their rapidly growing business.

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Boxever Announces $6 Million in New Funding Led by Polaris Partners

Boxever, the leading big data and personalisation platform for airlines and travel operators, has been selected by Tigerair, a global brand and leading low-cost carrier, to customise how they sell flights and other travel services to their guests,increasing conversion rates and enhancing the customer experience. The company also announced a $6 million investment led by Polaris Partners, with Dublin firm Frontline Ventures also participating to further expand their rapidly growing business.

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