Boxever Blog

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A Personal Touch – Tailored experience in the age of big data

Over the past decade, the relationship between business and customer has been transformed by big data. Technologies for managing, analysing, and modeling the enormous quantities of data generated online became widely – and often, freely – available. Rapid breakthroughs in AI and machine learning research have further increased the perceived value of big data.

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Close the Loop Today: The Real Reason You Have Yet to See The True Value of Personalization

Better customer experience (CX) through personalization drives more revenue. We’ve seen this time and again with Boxever customers. Yet, despite the variety of marketing cloud technologies available, and the advances in data analytics platforms and software, most businesses still struggle to provide personalization that is cross-channel, real-time and contextual today. Fewer still have been able…

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Conversational Commerce: Boxever CEO Dave O’Flanagan’s keynote at Mobile World Conference 2017

Boxever’s CEO and co-founder, Dave O’Flanagan, chatted with AdWeek’s Martin Swant this week at Mobile World Conference 2017 on the subject of Conversational Commerce. You can watch the entire keynote here (Mobile World Conference 1 March 2017).  Covering a wide range of topics, the discussion began by exploring Messaging apps, which are at the heart of the…

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Rethinking Channels: What Marketers Need to Know to Change the Way They Interact with Customers

Customer centricity is the key to bridging the divide between channel silos for marketers today, requiring both structural, organizational change and technology innovation alike What comes first, the chicken or the egg? For many marketers, rethinking channels is just as cyclical of a thought process as answering that age-old adage – and equally as difficult…

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Why Trump won bigtime with 1:1 personalization

A while back I reached a milestone in my life as my wife and I celebrated 10 years of marriage. I remember quite vividly at the time harking back to previous holidays and thinking to myself “What can we do to celebrate? A holiday perhaps?”. So as you do, off I went to search for…

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Personalize to Win: Never Miss Another Revenue Opportunity

Modern Low Cost Carriers (LCCs) are far more analytical and technically savvy than ever before. Most marketers have two main concerns: how to deliver immediate value as well as strategic competitive advantage for the future. There are an overwhelming number of options when choosing technology solutions and it’s critical to choose vendors with an intimate…

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The key steps for LCCs to grow revenue with data

If you’re a frequent flier and you’re still getting generic offers from your preferred airline in 2017, then something is wrong. Low-Cost Carriers (LCCs) have unprecedented access to data that can add value for customers today, but they’re still struggling to unite their data, to bring it all together in a way they can actually…

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What’s Driving Artificial Intelligence? How to Make the Most of AI for Ecommerce and Beyond

Artificial intelligence is powering the next wave of customer experience: virtual buying assistants, chatbots, and voice-activated apps all are changing the way that customers interact with brands. The future of ecommerce will look entirely different, and brands are taking steps now – big or small – to make this vision a reality. The story less…

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