Personalization has a way to go before we see true 1:1 interactions across every industry. For many companies, prior investment in channel-centric technologies means having to take a step backwards before moving forward into cross-channel support.
“Historically, firms sourced digital experiences software in silos. Although they now focus on multi-device contextual experiences, 61% lack the resources to support these experiences.” Source – Forrester Research, “Market Overview: Digital Experience Delivery Service Providers, 2015.”
At Boxever, the key to both our own extraordinary growth and the growth of the businesses we work with is that we find ways to deliver value from personalization at every step of the personalization journey.
To help us on this quest, Boxever has created a survey to examine the challenges that companies face when implementing personalization. What’s standing in the way of personalization at scale in your business?
Generally, we see two common obstacles in the way of total personalization of any business:
- Technological barriers
- Cultural barriers
Think about your typical email personalization workflow – how does that look? Generally speaking, you’re talking 2, maybe 3 fields of personalization within the email, with <<name>> and <<location>> being examples of basic personalization, and maybe some personalized offers or dynamic banners being examples of more sophisticated applications…
What about your typical website personalization workflow – how does that look? More sophisticated? We’ve seen impressive applications of personalization on websites, including retargeting capabilities for advertising or custom built home-pages for positively identified customers. But generally these examples are still constrained by channel-centric data – personalization simply doesn’t translate across to other channels or applications…
Taking the wider view of how your customer interacts with your brand, can you provide a consistent experience, one that demonstrates value and knowledge of your customer every time?
We would love to hear from you about your challenges and goals – our survey will take you just a few minutes. Once completed, you’ll receive an advance copy of the results for a reality check on your current capability and how it compares with others. We will share our valuable insights on personalization and uncover the answers most of our customers are asking before embarking on their personalization journey:
- What drives the need?
- What are the challenges?
- How do I execute?
- Has personalization shown real results?
As an additional thank you, once you’ve completed our survey, you will be entered into a draw to win a £100 donation to the charity of your choice.
Thank you for your valuable time and input.