As the MarTech landscape continues to evolve and new technologies are introduced, it’s crucial that vendors remember our customers’ success is the number priority. Marketers are looking for solutions that integrate with their existing technology, as it allows them to do their jobs more effectively and efficiently.
At Boxever, we look for partnerships that will support our customers’ goals of delivering richer, cross-channel engagement and personalization. Today, we’ve intensified that commitment by formalizing a partnership with the Oracle Marketing AppCloud, which offers customers a broad set of marketing applications to extend and optimize their current MarTech investments.
Boxever’s Customer Intelligence Cloud is now available on the Oracle Cloud Marketplace (OCM), and our joint customers will be able to utilize our solutions interchangeably. There was an evident synergy between our companies from day one, as we both understand how important it is for modern marketers to deliver data-driven, personalized cross-channel engagements.
The rise of personalization
Our team believed in the power of personalized customer interactions from day one, but every day more studies and reports demonstrate just how powerful personalization can be. With the rise of Artificial Intelligence (AI) and data analysis technology, customers have come to expect personalized experiences. According to a report from Accenture, 75 percent of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history. Having a personalization platform as part of your MarTech stack is no longer a nice-to-have – it’s a must-have.
Formalizing a historic relationship
We’ve encountered Oracle’s Marketing AppCloud several times throughout the years, in particular through our relationship with the email marketing platform Responsys. Oracle Responsys features email marketing capabilities that drive conversions, deepen the customer relationship, and reduce messaging fragmentation. Several of our customers integrate with it to execute their email personalization strategy, alongside other marketing channels. By offering a formalized integration between OCM and Boxever, our customers have a one-stop-shop to deliver true, 1:1 personalization, at scale, across all channels.
The joint customer success story
Through our integration, Boxever customers are now able to utilize our solution alongside other Oracle Marketing Cloud applications on a single system of record. Oracle customers can leverage Boxever’s solution to deliver powerful, personalized interactions across all channels. We are helping marketers to maximize their marketing efforts and better server their customers through a streamlined, consolidated system.
Our partnership with Oracle reinforces the importance of a customer-centric marketing strategy and helps our joint customers improve customer conversion and overall brand loyalty.
To learn more about our partnership with Oracle, check out our press release on the partnership