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Lessons from Santa’s Journey from The North Pole: Creating Memorable Experiences for Each of Your Customers

Santa Claus has arguably the toughest job of all—satisfying consumers all over the world. If there’s one thing Santa has done well, it’s establishing and meeting the expectations of his customers. For jolly ol’ St. Nick and marketers, the end of the year is filled with excitement and its fair share of hustle and bustle….

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Boxever Survey Reveals Disconnect between Marketers and Consumers When It Comes to Building Brand Loyalty

Findings from 500 combined marketers and consumers debunk expectations versus reality on key topics driving the modern marketer’s agenda: AI, Personalization, and CX DUBLIN and NEW YORK – (December 12, 2016) – While today’s brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that…

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2017 MarTech Predictions: What’s Ahead for Digital Transformation and AI?

“Reflection, which defeats the tendency to take the obvious for granted, is what gives experience value.” – Roger Martin, The Opposable Mind It’s that time of year again: prep for the holidays is in full swing, and NYE plans are being booked on the calendar. Businesses are projecting figures for the year ahead, and budgets…

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Data Scientists in Demand: Who Will Save the Day?

Watch out Superman, data scientists are the real-world corporate superheroes On the heels of Halloween, superheroes have been in our midst in no short supply. But who may be the real Clark Kents to solve the biggest modern challenge(s) – or how to solve for big data, at least? Data scientists, according to Bloomberg.

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The Devil is in the Details When It Comes to Customer Experience

Everybody’s talking about customer experience these days. Like a flashy new car or a hot new fashion label, CX is “in”. We’re proud to say we were sporting our CX gear far before it was en vogue; we recognized the power of artificial intelligence well before it was trendy. That’s why we know that the…

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How to Inspire Brand Loyalty: Not Another Hot Dog

What have hot dogs got to do with brand loyalty, you ask? I’ll tell you. Think of the connected consumer today: more rewards than they know what to do with, “members” of a seemingly endless collection of programs. From online registration to profile setup to email opt-in, you can be an exclusive, valued customer by…

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Reinventing Loyalty to Drive Improved Customer Experience

In the age of immediacy and where the consumer is king, loyalty is in trouble. We’ve moved into the era of “experience.” Each moment (across every touchpoint) with the customer is an experience in itself. The class society is alive and well…and totally in your face when it comes to travel. The more you fly…

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