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Why Trump won bigtime with 1:1 personalization

A while back I reached a milestone in my life as my wife and I celebrated 10 years of marriage. I remember quite vividly at the time harking back to previous holidays and thinking to myself “What can we do to celebrate? A holiday perhaps?”. So as you do, off I went to search for…

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Personalize to Win: Never Miss Another Revenue Opportunity

Modern Low Cost Carriers (LCCs) are far more analytical and technically savvy than ever before. Most marketers have two main concerns: how to deliver immediate value as well as strategic competitive advantage for the future. There are an overwhelming number of options when choosing technology solutions and it’s critical to choose vendors with an intimate…

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Boxever™ Launches New Product Suite, Expands Offerings to Support the Customer Journey Within New Verticals

Boxever OneView and Boxever Engage provide comprehensive customer data platform and predictive personalization engine, respectively, to support a move into the financial services and retail markets DUBLIN – (February 14, 2017) – BoxeverTM, the leader in omni-channel personalization for B2C brands, today announced a new product suite – including Boxever OneView and Boxever Engage – that…

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The key steps for LCCs to grow revenue with data

If you’re a frequent flier and you’re still getting generic offers from your preferred airline in 2017, then something is wrong. Low-Cost Carriers (LCCs) have unprecedented access to data that can add value for customers today, but they’re still struggling to unite their data, to bring it all together in a way they can actually…

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What’s Driving Artificial Intelligence? How to Make the Most of AI for Ecommerce and Beyond

Artificial intelligence is powering the next wave of customer experience: virtual buying assistants, chatbots, and voice-activated apps all are changing the way that customers interact with brands. The future of ecommerce will look entirely different, and brands are taking steps now – big or small – to make this vision a reality. The story less…

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Have you ever been cyberstalked?

I was cyberstalked once; It’s not what you think. I had just moved to a new house and was searching for furniture online over the weekend, to no avail. The next Monday morning when I checked my mobile phone for the weather, there it was, staring at me from the weather page. The same maroon…

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Why Game-Changing Technology is Sometimes Invisible: What CMOs Need to Make Wiser Spending Decisions in 2017

One Gartner prediction of old coming true shows where the industry is heading – and who holds the keys Yet another Gartner prediction is expected to hit the nail on the head: According to Scott Brinker’s recent chiefmartec.com article citing Gartner’s 2016-2017 CMO Spend Study, the report “shows that Gartner’s once flabbergasting prediction from back…

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New Year’s Round-up: Boxever’s Best Blogs of 2016

2016 has been the year of CX: and at Boxever, we’ve been offering brands suggestions to reimagine the customer experience from start to finish. Along the way, we’ve shared resources on the blog to help you navigate the path to more meaningful CX. As we look back over the year and prepare for 2017, we…

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